Dorie Clark

I was in San Francisco recently addressing a roomful of journalists at their annual convention. Ten years ago, I would have been one of them. But these days—my youthful aspirations cut short by layoffs and the Internet choking the bejesus out of the newspaper industry—I stood before them as an older-and-wiser marketing consultant, advising an […]

Press conferences used to be the ultimate showdown—newsmaker vs. reporter, mano-a-mano, cage-match style. But in recent years, they’ve become a paltry wisp of their former selves. Nowadays, you’re more likely to get political candidates scrambling off a bus with their pre-fabricated legions of sign-holding interns, hitting the steps of City Hall for a nice photo […]

I don’t need to rule the whole planet—just the Globe. The Boston Globe, that is. As a former journalist, it’s a favorite parlor game among my media-savvy friends: What would we do to stop the freefall and inject a little mojo back into New England’s paper of record? Purging myself of sentimentality and whipping out […]

I’ve been on the “ed board” circuit lately—tromping around the state and attending meetings with newspaper editorial boards. The goal is for my clients to wow the opinion-makers with their acumen and insight, and win an endorsement for their candidacy or cause. Some may ask, in this era of declining newspaper readership, if the effort […]