Massachusetts, where Blue Laws ruled and buying booze on a Sunday is a 21st century idea, has been slow to uncork some of the stringent regulations that were designed to limit consumption and, in the process, limit competition.

Those rules, though, are being challenged by national chain Total Wine & Spirit, a newcomer to the state’s retail liquor industry with four stores open already and plans to open more. The big booze box store is looking to upend the state’s way of doing business in buying and selling alcohol much the same way Uber disrupted the taxi industry and Amazon is changing the way people shop.