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Event Recap

On January 13, CommonWealth Beacon hosted a Zoom webinar with executive editor Michael Jonas to discuss the submission and publication process for opinion pieces at Commonwealth Beacon.

The session included a presentation of best practices for submission, including a list of do’s and don’ts, and concluded with a call for questions from the audience.

Do:

  • Have a clear point that can be captured in a single sentence and boiled down even further into a headline
  • Focus on something that is “in play” in Massachusetts
  • Write clearly so that a smart, but not expert, reader can follow your argument
  • State your main point early
  • Back that argument with facts, which can include a reasonable number of links

Don’t:

  • Submit a piece that is so broad it lacks a clear focus
  • Have as a focus a point that virtually no one would take issue with
  • Write for insiders who know the issue well (avoid “alphabet soup” of acronyms and abbreviations)
  • Wait until the last paragraph to get to your point

What word count range are you looking for?

Generally, 700 to 1,000 words. That’s typically enough space to make a strong argument without losing readers. Online publishing allows more flexibility than print, so writers should use as much space as needed—but not more. Avoid unnecessary filler or “throat clearing” before getting to the point.

Should writers stick to the word count when submitting, or write long and expect edits?

Stick to the word count unless you can make a strong case for going longer than 1,000 words.

How long should contributors expect to wait for a response after submitting?

If we’re interested in a submission, you’ll typically hear back within two weeks. Time-sensitive pieces may move faster.

Who is your readership, and do you run op-eds about pending legislation?

Our audience is best described as Massachusetts’s “engaged citizenry”—not just Beacon Hill insiders, but people who pay more than average attention to public policy and civic life. You can write about pending legislation, but the piece shouldn’t just read as a call to pass Bill X. Make a broader argument about the issue and debate—avoid “contact your lawmaker and urge a yes vote” advocacy language.

What scope of topics works best—Boston, Massachusetts, national, international?

Massachusetts-focused pieces are the sweet spot (as telegraphed in our name). Submissions about Boston issues are fine, but we aim to balance these with a mix of pieces of more statewide relevance. National and international issues are generally not our focus, though we do run some opinion pieces in these areas, and are even more likely to consider those with a Massachusetts connection.

Can we submit other media (photos, video, graphs) to use in an opinion piece?

Yes, those are welcome if they meaningfully strengthen the piece or add to its understanding. For photos, contributors must ensure proper rights/permission to publish.

What topics do you wish more people would submit op-eds about?

We’d welcome more pieces on the economy, business, employment, higher education, and local/municipal government issues. For pieces on local issues, they shouldn’t be so specific to a community that they read more like something you’d read in a local publication; it should be generalizable to broader statewide or multi-community challenges.

Can pieces have multiple authors?

Yes, co-authored pieces are fine, but generally no more than two or three authors are acceptable.

The of list of “do’s” said to focus on issues that are “in play” in Massachusetts. Can a piece make an argument on an issue that is being ignored, or offer more of a historical analysis?

“In play” should be taken broadly—a strong argument about an important issue that’s being ignored can be a great fit. We also welcome historical perspectives and essays that don’t necessarily fit the classic op-ed mold, as long as they are compelling, well-written, and engaging.

Do you have a policy limiting how often a writer or organization can be published?

There is no formal rule, but we’re mindful of not running the same voices or organizations too frequently.

Do you prefer working with PR representatives or directly with authors?

We’re open to any solid submission, regardless of whether it comes directly from an author or via a communications firm. There is certainly no need to go to a PR intermediary if you don’t already work with one — just reach out directly.

If someone works with MassINC’s policy team, are there special guidelines for submitting to CommonWealth Beacon?

CommonWealth Beacon operates entirely independently of the MassINC Policy Center. Having a relationship with the policy center doesn’t disqualify a submission, but it also doesn’t give it priority.

How long do op-eds stay in a prominent spot on the website? Do they get removed?

On the homepage, the opinion section has three slots, so pieces get pushed down as new ones publish. Op-ed pieces all remain accessible, however, via the opinion landing page and search function on our website.

Do you accept pitches for The Codcast?

Yes, we welcome pitches for topics and guests for our weekly podcast. Don’t use the op-ed portal—email Michael Jonas, Laura Colarusso, or Jennifer Smith.